When it comes to identifying all relevant keywords, should we try to do it ourselves or is it preferable to hire someone to perform this task?
A number of related issues go into the answer to that core question. Here are some of the most significant of those related variables:
1. The depth of your knowledge concerning directly and tangently related keywords
2. The various software tools that are available to your company
3. Familiarity with using those keyword research tools
4. Your interpretive abilities when it comes to the surprisingly complex task of keyword analysis
5. Your budget
If we look at those five variables they ultimately come down to how much you know and how your budget is allocated. I’ll go into each of those a little more deeply
Your Familiarity with Keyword Research
Identifying relevant keywords and phrases is as important as any other part of your new business. In fact, it is more important than most of your planning. The lengthy list that you generate is central to all of your marketing efforts. The tactics impacted include your article marketing, your search engine optimization, your paid advertising and your copywriting. The entire future of you business is directly related to the quality of your keyword research.
There are many tools available online. Some are free to use, such as Google’s tool; others are not. You must be willing and able to use a mix of these resources in order to develop the most comprehensive list. You should gather information comparing keyword research software options.
Most of the tools are relatively easy to use, but the interpretation of your results can be difficult unless you have experience in doing so. Not all of the keywords that are uncovered are of equal value to a business, and a high volume of searches for a certain keyword does not automatically make that keyword of greater importance to you particular business than another keyword that draws much less traffic.
I believe that even if your funds are limited, keyword research is so important that, if you are not capable of conducting and interpreting the study, this is a place to spend those precious financial resources. The cost of a keyword research package is rather modest when you consider the potential return on that investment. I recommend that, if you do hire professionals for this task, that you make sure that they also do a competitive analysis of your industry or niche and offer advice concerning how to use the findings of the study to your competitive advantage.
Often keyword research is bundled into an overall search engine optimization (SEO) contract. Consequently, if you plan to invest in such a large scale purchase, there is usually no point in buying a keyword or niche research package as well. However, if you choose to go this route, make sure you understand exactly how thorough your SEO company will be.
It is possible to handle all of this on your own, if you are willing to take the time and invest the money in learning how to do it the correct way. Of course, you must also plan to invest in some of the software tools, as well.